Every accredited Pub or Restaurant realizes the importance of a compelling mobile presence in terms of pervasive computing. And it happens not by accident, as mobile application may become a key point in the continuous struggle between competitors. But endless competition to keep pace with the latest market industry trends and acquisition of new competitive advantages can become a time-consuming and cumbersome task to put into practice.


ShaamaSoft  will guide you step-by-step through the process of mobile application development required for the catering business. In this case, there is a possibility to create an easy-to-use and functional mobile app for your Pub or Restaurant.

Below is a list of the main benefits that can be of use for dining Pub or Restaurant, coffee shops, bars and clubs:

1) Instant communication
A well thought-out and designed Pub or Restaurant app will definitely settle down in smartphones and tablets of your mobile customers. Making your Pub or Restaurant available for mobile users is a convenient recipe for long-term cooperation and continuous communication either with your clients or partners. This can be intensified with the help of built-in features like One Touch Calling.

2) Top-notch customer loyalty
letting your clients “put your business in their pocket” wherever they go, keeping them informed, and providing positive user experience are the right strategy elements to force them come back. A mobile application for your Pub or Restaurant is another marketing instrument to improve a customer loyalty program and attract new clients.


3) Navigation for your potential clients
With the help of geolocation mobile apps you may help consumers find your Pub or Restaurant in a specific area and provide them with GPS directions. So, location-based marketing technology serves to promote and drive your consumers to a certain Pub or Restaurant while they are mobile.


4) Full menu at mobile user’s fingertips
Be ready to share your Pub or Restaurant menu with the world. By including the entire menu in a mobile app, it will be a showcase a full range of foods and drinks available at the Pub or Restaurant. Let your clients make reservations and check in remotely using their palm-friendly devices.


5) Push notifications
Deploy automated notifications among your client base, giving information about special offers, upcoming events. Small informative messages posted within your mobile app will remind of your Pub or Restaurant and improve customer service.


6) Mobile coupons
Fill tables with the help of your Pub or Restaurant app and encourage frequent visits by promoting a discount coupon for regular visitors. Mobile coupons will certainly intensify the growth of your business online through attracting mobile users’ attention.


7) Another source of brand awareness
The term “mobile application” has become a buzzword among modern costumers. Those companies that haven’t yet “become mobile” are two steps back in the development of their business. That’s why a mobile app for Pub or Restaurant s may be used as a marketing tool to put word of mouth and outperform your competitors.


8) Food ordering channel – Online Reservation
Mobile food ordering apps could be effective to boost the service level of your Pub or Restaurant. Contemporary visitors choose Pub or Restaurant s while surfing mobile space on their smart devices. And if you have a mobile app, it will allow your customers to order or make online reservations while on the move.


9) Informative value of your Pub or Restaurant
Elevate the popularity of your Pub or Restaurant by giving to the customers more useful information about special dishes of your Pub or Restaurant, benefits of spices or herbs and ingredients used during their preparation and more. Today’s costumers prefer to deal with real experts of their craft and choose unique propositions.


10) Modern recipe-book
If you are ready to offer your clients more than they expect, it will take your business to a new, higher level. Whether you have some general recommendations about how to prepare delicious food or have your chief’s specialties, share it with your frequent visitors through the mobile app.


11) QR codes
The popularity of the buzzword “QR code” has skyrocketed at unprecedented rate throughout the world. Connect with your customers with QR codes to provide your visitors with discounts and specials. This innovative approach can significantly improve your communication with clients through using modern techniques.

In so doing, there is no reason why your Pub or Restaurant should be deprived of a mobile app. Technologically empowered customers enjoy downloading and taking advantage of mobile applications. If you are ready to follow your costumers wherever they are in the world, you should decidedly turn to account this benefit.



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